Scouting can be a very tedious and time-consuming process. Scouts must keep track of hundreds of players at a time and be able to make confident and educated decisions that can have huge impacts on their respective NFL teams. Currently, scouts use out-dated (see: prehistoric) software, alongside never-ending Excel sheets and binders piled ceiling-high. Our goal was to reinvent this process, while at the same time, be able to provide new information and insights that were previously unavailable or nearly impossible to discover.
We had the rare pleasure of having direct access to our users throughout the entire design process. As co-innovators, the 49ers were willing to spend countless hours with us to brainstorm, ideate, and validate. This proved to be invaluable, especially since we had no prior experience in the industry, except for one person who's been a 49er fan their entire life (yours truly
We created personas and storyboards which lead to the detailed user stories that we would design for. With a complicated process like scouting, it was often hard to keep the scope from getting out of hand, but we felt it was important to successfully implement the key features first.